It all begins with an idea.

Mad Rabbit Collective is more than just a business to me; it represents nearly two decades of creative passion and exploration. My journey began in high school when I discovered the magic of layout and design. I became fascinated by how different elements could be arranged to create a visual story, prompting me to dive into learning everything I could about presentation techniques and to start experimenting with Photoshop.

Originally, I dreamed of becoming a music video director, but life had other plans. In 2010, I was invited to collaborate on a music project, and I suddenly found myself immersed in the music world. Over nearly a decade, I had the privilege of performing alongside artists I had admired since childhood, building deep connections within my local music community.

Even as I dedicated myself to music, my love for design never faded. In fact, through my journey in music, I rediscovered my passion for branding and visual communication. I noticed that many talented artists I encountered lacked the visual identity that matched their incredible talent. That realization sparked the idea for Mad Rabbit Collective.

I aimed to create a space where artists, musicians, and businesses could find a partner to help them visually tell their stories. I wanted to use my skills and experience to empower others, helping them shine, connect with their audience, and achieve their dreams.

That's the essence of Mad Rabbit Collective. It combines my lifelong passion for design with my deep understanding of the creative process to help you craft a visual narrative that truly represents who you are.

Clients often tell me they appreciate my collaborative approach, my ability to listen, and my dedication to delivering exceptional results. This feedback fuels my work. I believe in building genuine connections, understanding your unique challenges, and collaborating to create something truly special.

So, whether you are an artist looking to establish your brand, a musician seeking to connect with your fans, or a business owner wanting to elevate your visual presence, I'm here to help. Let’s connect, collaborate, and bring your vision to life.

MIKE ETHERIDGE

FOUNDER, MAD RABBIT COLLECTIVE